Ruth Cheesley

Ruth Cheesley

Ruth is Digital Communications Manager at Cambridge Assessment English

Managing both internal and external communications for the Digital and New Product Development Team, she sits within the Channels team.

Find out about all the exciting and innovative new technologies the team are working on at the BETA website.

Website URL: http://www.ruthcheesley.co.uk

I can offer only the highest recommendation for Ruth.
She is a kind and compassionate person who at work shows commitment and perseverance.

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I have known Ruth for many years, as a peer, a collaborator and an expert advisor.

Technically Ruth is excellent and has a thorough knowledge of website construction, conversion rate optimisation and helping her client's understand the ongoing value of digital marketing and content to aid SEO.

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I ran a mile every day for 40 days .. and so can you! #rwrunstreak

Published in Health and Fitness

I remember quite clearly, that moment when I saw a post on Facebook about the Runner's World Run Streak while I was contemplating the icy cold morning I was about to launch myself into in order to get to the gym for my 6am personal training session. 'That looks interesting', I thought, as I yanked on my leggings, mumbled something about early morning training sessions, and joined the Facebook group thinking I'd check it out later that day.

Little did I know, that decision I made on an icy cold morning in November 2017 was about to challenge me in more ways than I was ever expecting in the coming 40 days!

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Who cares about marketing strategies anyway?

Published in Marketing

Something I come across time and again with businesses I encounter is a real lack of strategy when it comes to their marketing efforts.  I myself am just as guilty - I wrote a simple strategy and had everything laid out in a rough sketch, but never bothered to refer back to it! So, why is it important to have a marketing strategy, and how do you build a business case for carving out the time each week to review and implement your strategy?

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