Displaying items by tag: Marketing

Amphibious SEOs, cracking content and optimisation of Javascript sites .. another Brighton SEO round-up

Published in Marketing

A standing event in the calendar of any marketing and SEO professional has to be BrightonSEO

Twice a year, 4,000 people descend on Brighton from 40+ countries to learn, share and generally get their geek on.

I've been attending for the past three years. Without fail I have come away from every conference with ideas, enthusiasm and often with the need to decompress my brain!

The latest installment was no different!

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Who cares about marketing strategies anyway?

Published in Marketing

Something I come across time and again with businesses I encounter is a real lack of strategy when it comes to their marketing efforts.  I myself am just as guilty - I wrote a simple strategy and had everything laid out in a rough sketch, but never bothered to refer back to it! So, why is it important to have a marketing strategy, and how do you build a business case for carving out the time each week to review and implement your strategy?

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Top tips for surviving your first exhibition or conference

Published in Blog

Exhibiting at an exhibition or conference for the first time can be quite a daunting prospect - especially if you're a new start-up business or presenting a concept for the first time.  You'll probably be bouncing between exhilaration and exhaustion for most of the day, but hopefully these top tips will ensure you make it through to the end of the event!

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Marketing Automation - the missing piece in your small business marketing toolbox

Published in Blog

Small businesses are often heavily reliant on their marketing - particularly in the early stages - for generating interest, reaching out to potential leads, and keeping your message in front of their eyes.

As many small businesses do not have their own marketing team, or necessarily the time to follow through with every potential lead, having some of the key tasks automated can make a huge difference not only to the time spent, but also on conversion rate and ultimately, sales.

Until recently, Marketing Automation (the process of setting up systems which automate many of the processes within your marketing workflow and nurture leads with 'drip flow' marketing techniques) has been the domain of those with deep pockets - mainly owing to the high prices charged by the key suppliers in the market.  In November 2014, Mautic changed that.  The tables are turning, and now Marketing Automation is within reach of all businesses, large or small.  The missing tool from your toolbox has arrived, and now you need to learn how it could help you grow your business!

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Social Media management for business owners

Published in Blog

Just recently I was reviewing the systems in place for managing our social media accounts, and looking at new technologies that had emerged since we decided to use Hootsuite - quite some time ago!  I came across something which has really changed the way I've been using social media over the past few weeks - so much so I thought I'd write a blog about it!

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