A standing event in the calendar of any marketing and SEO professional has to be BrightonSEO. 

Twice a year, 4,000 people descend on Brighton from 40+ countries to learn, share and generally get their geek on.

When you are attending a business exhibition, it is important to consider digital marketing and social media as part of your wider strategy for promoting your involvement and bringing people to your stand.

Something I come across time and again with businesses I encounter is a real lack of strategy when it comes to their marketing efforts.  I myself am just as guilty - I wrote a simple strategy and had everything laid out in a rough sketch, but never bothered to refer back to it!

Exhibiting at an exhibition or conference for the first time can be quite a daunting prospect - especially if you're a new start-up business or presenting a concept for the first time.  You'll probably be bouncing between exhilaration and exhaustion for most of the day, but hopefully these top tips will ensure you make it through to the end of the event!

Picture the scene .. just about to leave work, quickly checking something on a client's Majestic report, when suddenly I discovered Majestic had launched a whole new element of fun on what is usually, let's face it, a pretty nerdy platform where SEO folk crunch some serious numbers about how well a website is performing or what problems there might be with links coming into or going out from a website.

Small businesses are often heavily reliant on their marketing - particularly in the early stages - for generating interest, reaching out to potential leads, and keeping your message in front of their eyes.

As you may know I've been in Kenya this week, speaking at Joomla!Day Kenya and carrying out some market research.  Today was my last day, so this morning when I went to check out of our apartment I was rather surprised when the reception team told me I wouldn't be flying anywhere!  

Just recently I was reviewing the systems in place for managing our social media accounts, and looking at new technologies that had emerged since we decided to use Hootsuite - quite some time ago!  I came across something which has really changed the way I've been using social media over the past few weeks - so much so I thought I'd write a blog about it!