Small businesses are often heavily reliant on their marketing - particularly in the early stages - for generating interest, reaching out to potential leads, and keeping your message in front of their eyes.
As many small businesses do not have their own marketing team, or necessarily the time to follow through with every potential lead, having some of the key tasks automated can make a huge difference not only to the time spent, but also on conversion rate and ultimately, sales.
Until recently, Marketing Automation (the process of setting up systems which automate many of the processes within your marketing workflow and nurture leads with 'drip flow' marketing techniques) has been the domain of those with deep pockets - mainly owing to the high prices charged by the key suppliers in the market. In November 2014, Mautic changed that. The tables are turning, and now Marketing Automation is within reach of all businesses, large or small. The missing tool from your toolbox has arrived, and now you need to learn how it could help you grow your business!